Oi Panel is our own online research pool of UK, German, French and Irish consumers. Composed of invited members from across the demographic spectrum, the Oi Panel guarantees meaningful research results, with high response rates and a rapid turnaround.

We carry out continuous recruitment, profiling all our panellists so we can select your sample by demographic, or lifestyle interest.

Our panellists are rewarded with prize draws designed as a thank you for taking part. Our experience has shown that giving immediate rewards, rather than building up points over a number of months, is the right approach for delivering the best results.

With access to both our own panel, and a network of other trusted panel providers across the world, Oi will recommend the best provider for your project objectives. We’ll explain differing methodologies, a range of recruitment and incentive approaches and ensure you have all the information you need to make your purchase decisions.