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The Internet has changed market research dramatically. More companies are taking their research online because it offers reduced field costs, rapid turnaround and high quality data. As with all research it’s vital to remember that your results are only as good as the quality of your sample and questionnaires. To get the best results you need to work with a reputable, experienced supplier. Oi provides a tailor-made service to research, advertising, PR and creative agencies using the Internet for their surveys. Oi gets the best out of the Internet for your research projects by providing high quality, relevant respondents and designing and hosting engaging surveys. Oi prides itself on its excellent, bespoke service. The company’s reputation is based on the quality of its samples, the success of its survey design and expert, honest advice. There are three parts of the service: |
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| • | Oi Sample – multi-country and multi-language respondents |
| • | Oi Panel – our own in-house UK consumer panel |
| • | Oi Surveys – our own technology to design and host surveys |
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 I trust Oi Research to understand my project and hunt out the best sample. Oi suggest the right methodology and incentives for each survey. What’s more, they appreciate the pressure I’m under to deliver to a tight deadline and to budget every time. |
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| Olivera Drakwall, Research Manager, Nielsen//NetRatings |
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